Greenpeace has been a busy little beaver this week, as you can see by its impromptu slideshow projected onto the glass walls of the Apple campus in Cupertino. Greenpeace takes issue with Apple’s “unclean” cloud technology used to power iCloud, and they holed up in an eight-foot-tall, ten-foot-wide “survival device” that has previously been used to prevent Arctic drilling. From within their Fortress of Solitude, they projected slides on the building’s walls showing chastising messages about Apple’s eco-indifference as well as messages of support from Twitter and Facebook. AppleInsider has a bit more info:
“Apple’s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy,” Greenpeace USA Executive Director Phil Radford said. “As Apple’s customers, we love our iPhones and iPads, but we don’t want to use an iCloud fueled by the smog of dirty coal pollution.”
Their beef is about the server farm Apple built in North Carolina to power iCloud and its related services. Greenpeace claims Apple receives failing marks for “infrastructure citing”. We don’t totally buy it: As we reported, Apple is already building a solar array (capable of 42 million kWh of solar power per year) to power their data center, and this positions them as the force behind the U.S.A.’s largest end user-owned, onsite solar array. While Greenpeace makes some pretty big (and sometimes amusing) statements, one can’t help but wonder if they have bigger fish to fry.Source: AppleInsider
