Tim Cook sat down with NPR for an interview yesterday, saying that Apple value customer’s privacy. Though this obviously puts them at odds with the NSA, not to mention Google, but he argues their position is moralistic:
Our view on this comes from a values point of view, not from a commercial interest point of view. Our values are that we do think that people have a right to privacy. And that our customers are not our products. We don’t collect a lot of your data and understand every detail about your life. That’s just not the business that we are in.
If you listen until the end you can hear Cook get cagey about the possibility of an Apple Car.