Bullseye! Cult of Mac is reporting that twenty-five US Target stores will be getting Apple branded kiosks this year in a similar fashion to Best Buy’s six-hundred-plus Apple Shops. Instead of only selling iPhones, iPad, and iPods, this may be a great opportunity for Macs and Apple TVs to grace the second largest retailer in the US.
While this is a small roll-out, it has the potential to be very good news for Apple fans that aren’t in driving distance of an Apple Store. If the initial twenty-five do well, we could see that expand across the seventeen-hundred-plus stores that Target operates in the US. It certainly isn’t out of the realm of possibilities.
What is interesting is that Apple products are treated so differently in retail stores. They’re set aside from other competing products, and displayed separately. In my local Walmart, the iPad gets its own glass display while all of the other tablets/e-readers are shoved to the other side of the display. The Best Buy stores have Macs set up more prominently than any other computer. It’s a curious situation. Could it be more to do with Apple’s reputation as creators of premium products or Apple’s retail prowess? Truth be told, it’s more likely the latter than the former.
Source: Cult of Mac
